The Impact Equation (Book Review)

This article is a book review of The Impact Equation by Chris Brogan and Julien Smith. My review might not be the greatest of them all but it is mine. It is not a long review, it’s more like a personal appreciation. So here it is

The Impact Equation

I do love EQUATIONS! Trust me I am an engineer! So I start to read this book looking for formulas! But Chris and Julien have that particular talent to write about complex things and translate it in such a way that you can actually make things happen.

Was I disapointed not finding tons of equations? Not really! Instead, It made me think of my actual web strategy and I implement changes right away!

Often, books like The Impact Equation suggests reflexions, excercices, etc. With The Impact Equation: I did them all! I even wrote IN THE BOOK with a pen! (I usually never do that)

Special Thanks

Special thanks to Julien: « J’ai eu du fun à lire ce livre! »

So in the end, I recommend The Impact Equation! Because for your second book (after Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust), you deliver… again!

Photos with text

The authors asked us to create photos with our favorite quotes from the book.

I think it’s a great idea. Once again, I think my choices of quotes might not be the greatest of them all, but I like to think that they were more than noise and that some of them will have an impact. I can say for a fact that one of them sold one more book from a friend of mine who told me!

Like they say, every action counts.

You can find them on twitter, facebook, tumblr, flickr, pinterest, google plus and now on my blog!

You are not alone | #impacteq

From my daughter with her permission


Tying Emotions to Ideas | #impacteq

From my daughter with her permission


That was one side | #impacteq

Picture taken at Le Centre des Sciences de Montréal, Summer 2012. (I do not need permission — Jedi Mind Trick while waving my hand in a cool jedi way)

ideas have never lost or won | #impacteq

My daughter in a russian submarine in San Diego

Ideas are sometimes tricky and quirky things | #impacteq

2007, 4th of July parade in Province Town, MA

Hey I ve got an idea  | #impacteq

From my daughter with her permssion (again)

Find unexpected patterns | #impacteq

Painting this time by my daughter. Reproduced with permision again!

Echo to the marketplace | #impacteq

Concentric circles echoing the quote.

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